Taking Action

Are You Playing The Some Day Game?

Have you ever heard a friend, family member, or colleague mutter… “Someday I’m going to write that book, start that business, increase my earnings, loose that weight, learn that skill, take that vacation?” I know I’ve said many of these things to myself many times as I’m sure you have.

No matter where we find ourselves today, there was a time when we looked at a competitor, a neighbor, or another person only to wish we had what they have, or could do what they do, or accomplish what they’ve accomplished.

Now I’ve spoken with seven figure earners, and I’ve spoken with five and six figure earners. And the reality is, seven figure earners are no different than the rest of us. They just DO MORE than the rest of us and they’re COMMITTED to their desired outcome.

Commitment to your desired outcome is HUGE! Without it makes it way too easy to give up when the Going-Gets-Tough.

Being an action taker and not just a dreamer is the key to obtaining your most desired goals.

Seriously, I’ve seen (and I’m one of them) folks with less than average capabilities make BIG changes in their lives and businesses simply because they took massive action day in and day out when most others gave up.

You see, we’re no different than any other successful person. In fact, we have every capability that the most successful entrepreneurs have.

We have access to information, we have resources that were once out of reach for average folks like you and me.

We have the internet! We have knowledge at our fingertips just waiting to be discovered!

So don’t ever let yourself, or anyone else tell you, imply, or paint the picture that you don’t have what it takes.

YOU have everything you need to get all that YOU want.

YOU can and will achieve everything you put your mind to if you fully commit to the outcome and take the necessary action EVERY DAY that will pull you towards the results you desire.

Honestly – I think we all sell ourselves way to short when it comes to getting what we really want.

Our inner voice begins to whisper… “I’m not smart enough, I’m not qualified, I don’t have enough money, I’m too short, I’m too fat, I’m not college educated, I’m not certified, I’m afraid of what people might think, or I have kids to take care of, etc.

We take away our true power by belittling ourselves into thinking we’re less than we truly are. This keeps us from taking action. It keeps us from becoming the person we wish to be. It keeps us from fulfilling our dreams.

We allow these fears to keep us on the sidelines peering out as we watch others play the game, while we sit in quiet desperation in hopes that one day we’ll get our turn.

I truly believe that we’re all champions! We all have our own game to play. So let’s take the necessary action TODAY so we’re not waiting for that someday.

If you “like” this article please like it, tweet it to a friend, and let me know if this has ever happened to you.

Glen Andrews

Killer Marketing Idea

This Simple 6 Step Marketing Idea Receives a 10% to 25% Response Rate

This marketing idea is so simple, yet overlooked by most small business owners. We all send out direct mail hoping it gets opened and acted upon, right? Heck, most of us are happy when we receive a 1% to 3% response rate from our direct mail. Well, I’m going to reveal how you can triple your response rate just by using some clever marketing psychology.

Let me quickly start out by saying that this strategy works for ANY business owner. I don’t care if you’re a Doctor, Dentist, Lawyer, Landscaper, or Beauty Salon Owner. However, if you’re like most people you’re probably a little skeptical. So here’s what you need to do in order to test this marketing idea for yourself.

First, pull a list of 50 names from your database of clients that you haven’t heard from, or seen, within the last 3 months.

Second, grab an 11×8.5 yellow lined legal pad and a pen with blue ink.

Third, using a handwritten font, or using your own personal handwriting, I want you to write a personal sounding letter, with an offer, so you can get a good percentage of these clients back into your business. If you do this right, the letter should sound like you wrote it to a close friend.

Fourth, make 50 copies, and then place the salutation at the top using the clients first name (Dear John or Dear Mary).

Fifth, the envelope must be in the same handwritten font so that it looks like personal mail that you would get from a friend. Make sure you use a live stamp.

Sixth, send out your test mailing and let me know your results. I’m sure you’ll immediately want to send out more. By the way, this little test shouldn’t cost you anymore than a measly $75.00

Here’s the psychology behind this marketing idea…

First, when your mail arrives at your clients house it doesn’t get discarded as junk mail . WHY? Because it looks like a letter from a friend, not the usual promotional looking mail that gets trashed immediately. How many small businesses do you know that are sending out envelope mail with personal handwriting?

Second, your client opens the letter to find a yellow lined personal looking letter in a handwritten font. The client automatically thinks to themselves that this letter doesn’t look like something that would be mass mailed. You have to admit – it’s just too dam personal looking, and besides, who writes mass mailings on yellow lined legal paper? The client should feel like you personally wrote this one letter just for them. That’s why this is a killer marketing idea!

Leave me a comment or question below, and tell me if you’ve used anything similar and your results.

Here’s to getting you more clients,

Glen Andrews

P. S. Here’s a look at an example…

Inside Email Marketing

Is There A Secret Sauce To Email Marketing?

There are 3 strategies to effective email marketing, and I’ll rank them in order of their effectiveness. One being the least effective.

1. You make the grueling effort to build your email list with quality prospects who have an interest in your product or service. The LEAST effective way to sell products and services through email is to shoot out meaningless coupons, or discount offers on a daily or weekly basis.

Unless you’re selling crack-cocaine to an addict this strategy just drives off prospects. I mean how many people want to be bombarded with banner ads in their personal email accounts regularly? I know-I know! Don’t get me wrong, there are those folks who want coupons, and special offers. I get it, I like the cute little girl scouts who ring your door bell, faces smiling asking for a cookie purchase. But I can assure you they wouldn’t be so cute if they came-a-calling weekly.

2. The second most effective way to do email marketing is to let your prospect or customer know BEFORE they opt-into your subscribers list that you’re offering coupons, or special offers on a MONTHLY basis. If they get on your email subscribers list expecting to be sold, your success rate will increase along with your retention rate.

Drum Roll Please…

3. The most effective way to boost sales through email marketing, AND keep clients is to weave in personal stories, and great information with a promotional offer at the end. If you can do this well, you can send out emails with promotions every other day.

Ya see, people don’t mind getting emails from someone they like. AND they don’t mind getting blasted with offers if it’s presented in a non-sales-e-way from someone they trust.

So if I’m selling a complete training course to small business owners who want a page one ranking on Google, Yahoo, and Bing. The best way to sell it WITHOUT the prospect feeling like I’m “pushing a sale,” is to tell a short story about a previous business owner who lost thousands of dollars to an seo company. Found my product, stopped losing money, and is now getting the traffic and results their business needed.

Oh, by the way, (here’s my pitch) if you want a guaranteed page one ranking on Google, Yahoo, and Bing I’m releasing a complete step by step video training course on how to SEO your website, and drive massive traffic to your site. (Sign up here to be notified of the release date.) See – No Hard Sell!

Was this little article helpful? If so, please “like” it below and leave me a question or comment – Thanks!

Glen Andrews

Marketing Help

Marketing and Sales Help For Small Business Owners

I’m going to share with you a quick and easy formula for dealing with client objections. This little formula has saved my bacon more times than Superman saved Louise Lane. However, I wasn’t the genius that came up with this formula. I read a great book years ago authored by Ron Willingham, named… “The Best Seller!” I have used his sales strategies with great success, and thought this little nugget might help you in your business.

The Feel – Felt – Found Strategy

Less than 2 weeks ago, I had a potential client phone me about our website services. I asked him all the necessary questions in order to evaluate his wants and needs. Then I told him exactly what we could do for him, and how it would boost his bottom line. To my amazement, his replied was… “That’s Pretty Pricey – Why So Much!?” Instead of telling him what I really thought, I took a deep breath, screamed into a near-by pillow (just kidding) then calmly used the feel, felt, found formula.

Here’s what I said… “Jerry, I can certainly understand how you feel. I know you want to make the right decision for your business, and this is no small investment. Honestly, most of my other clients have felt the same way you do. But after working with me, most clients have found that my website services get the results they want, AND they understand that value isn’t measured in the cost, but in the return.

That’s My Feel – Felt – Found Formula in Action

Not too long ago, I would have let my ego get in the way only to lose a good client. But, by letting the prospect know that you understand how they feel, you’ll defuse the prospects concerns and you’ll win them over more times than not, just by letting them know that you understand their feelings and concerns.

One of The Strongest Human Needs We All have is to Feel Valued and Understood

Let me know if you use a similar formula? And if you found this sales strategy helpful, please “like” it and leave me a comment – Thanks!

Glen Andrews

Increasing Sales Using A Simple Calendar

Here’s an Easy Way To Increase Sales

I don’t know about you, but I get so busy at times the months just seem to come and go quicker with each passing year (my friends tell me it comes with age – ugh!).

Anyhow, I discovered a little secret that might help you, as it did me.

Several years ago I implemented a simple wall calendar and my production, and income quadrupled.

It’s been such a profit booster I thought I’d share it with you.

I used to get so caught up in my daily to do’s, that when it came time to roll out a marketing campaign for an up coming holiday, or special event, I always found myself behind the eight ball. Needless to say, I missed most of the holiday opportunities and a chance to increase sales.

However, once I implemented my wall calendar, and had my marketing promotions set up in advance, my results changed immediately.

I know this isn’t rocket science, but I know how busy we all get in our businesses, and last minute planning sometimes becomes the norm, and if we’re not careful, we end up wondering why our business has become so hectic.

There’s nothing more clarifying than to be able see your up coming promotions, or tasks, each and every day. This way nothing can sneak up on you, you’ll sleep better, and your results will be magnified by your preparation.

This has Really Boosted My Production and Results…

• I order a wall size calendar that you can write on, and one that’s erasable (AT-A-GLANCE 48”x 32” Vertical/Horizontal Erasable Wall Planner, Large Wall) You can get these at Staples or Amazon.com
• I fill out my 2012 calendar in December of 2011, so I can see, act, and prepare for the up coming year.

Do you do anything different? Leave me a comment below – thanks!

Talk soon,
Glen

Local Marketing

Local Marketing Help

How any small local business can dominate their market using a carrier route map

This is probably one of the fastest ways to attract new clients, build name recognition, and SAVE marketing dollars.

Most small business owners have never heard of a carrier route map, or carrier route marketing. This will give you a huge advantage over your competitors. Check this out…

Local Marketing Made Easy

What is a Carrier Route Map?

• A Carrier Route Map is a map the United States Post Office uses to number specific neighborhoods in a specific zip code. Each piece of mail has it’s own carrier route number associated with a specific zip code and address. Each carrier route is made up of 200 to 900 residential addresses, depending upon the town.

Why Should You Incorporate A Carrier Route Map Into Your Local Marketing Strategy?

Here’s How To Use A Carrier Route Map in Your Local Marketing Strategy Step By Step…

That’s How You Can Easily Attract Loads of New Clients Using This Simple Local Marketing Strategy. Let me know what you think! Are you using this in your local marketing?

4 Steps To Increase Sales

4 Steps To Increase Sales and Profits Quickly & Easily?

Here’s a little secret most small business owners don’t know that could have a dramatic impact on sales, AND how clients compare you to your competitors.

First, we have to know how people buy

Most people shop by comparison. They look at your products or services, check out the features and benefits, then compare your prices with your competitors – RIGHT?

Here’s How To Stop Clients From Comparing You To Your Competitors, So You Can Charge Premium Prices, AND Increase Sales…

Example…

Have you ever asked yourself… “How does Starbucks get away with charging $5.00 for a cup of coffee, while Duncan Donuts only charges $2.00?” Let’s take a closer look…

First, Starbucks has Cappuccinos, Frappuccinos, and Mocha’s. Duncan Donuts has coffee, although they’ve incorporated some new brews over the last few years.

Second, Starbucks has unique names for each coffee size. Short, Tall, Grande, and Venti. Duncan Donuts has the usual large, medium, and small.

Third, Starbucks markets their business as a premium coffee house with delicious exotic coffee beans from Guatemala de Flor, Honduras Premier, Jamaica Blue Mountain, Kenya Tana River, etc. Starbucks also offers homemade danishes, cookies, and cinnamon rolls. Duncan Donuts has donuts, bagels, and muffins.

Fourth, Starbucks has a unique atmosphere. The aroma of fine coffee, the soothing music, the couches, the chairs, and the free wi-fi. Duncan Donuts has regular tables, and basically, ZERO atmosphere.

Starbucks is able to charge a premium price because their customers can’t compare them to their competitors, AND they offer their customers a unique experience.

You see, when you get lumped in with your competitors because everyone in your niche uses the same language, the same marketing, the same offers, and the same solutions, everyone in that niche becomes a commodity. When this happens all your clients make a buying decision based on PRICE alone. And this my friends, is why so many small business owners lower prices to stay in business.

Leave me a comment below, and let me know what you think – thanks!

Glen Andrews

Get More Done

Quick Tip To Get More Done and Be More Productive Each and Every Day

If you’ve ever had a challenge with focusing on accomplishing tasks that move you in the direction of your goals (like me) this has helped me and my clients.

I shared this software with my “Insiders Group” about a month ago, and have heard nothing but great things. My business is all about helping others reach their goals as a small business owner, so I’m always looking for tools that will help them be more focused.

Having a “to-do” list staring back at you when you fire up your computer gets our mind mentally focused on the tasks at hand. AND it keeps us from wondering throughout the internet and wasting valuable time. Go to Nowdothis.com or type in… now do this – and you’ll see the blog site where it explains how to put this tool on your browser window. Let me know what you think? Thanks!

Live Your Life Now

I had to share this with you because I’ve been as guilty of this as anyone.

What’s the guilt?

Not going all out everyday. Taking for granted that I’d be around for the next 40 years. Going about each day without purpose.

This video really gets the point across. If this video touches you, please “like” it and pass it onto a friend. Thanks!

List Building

 The 4 Key Elements to Building a Quality Client List Quickly

1.    Have a specific webpage set up to capture your prospects name and email. Also known as a lead capture page, landing page, or squeeze page.

2.    Your webpage should have a video (top left) offering FREE information or training. The free information or training should be something of value your prospects would love to know, AND be willing to exchange their contact information for it. If you’re not able or willing to do video you can also put a sales summary of your offer on your webpage.

3.    Opt-In email auto-responder: Set your opt-in box top right hand side of your webpage ABOVE the fold. In other words you want your prospects to see your video and opt-in box WITHOUT having to scroll down the page.

4.    Get massive traffic to your webpage through Google PPC, Banner ads, Facebook, Twitter, Youtube, LinkedIn, Press Releases, Affiliates, and Organic search.

Quick note on paying for traffic…

Once you get someone to sign up on your webpage you should have a well thought out plan on converting them to paying clients or customers. I’ve lost thousands of dollars on paid advertising because I didn’t have a clear goal in mind on exactly what I needed to accomplish after I collected their contact information.

If you’re someone who hates to sell, or looks at selling a sleazy, you probably don’t believe in your products or services. If you have a product or service that will help someone solve a problem, then you should do everything possible in order to get your prospects to see the value in what you’re offering.

If you’re having any challenges with this or any other marketing strategies connect with me on my facebook page and let me know what you’re doing – thanks!

Glen Andrews

P. S. If you want to accelerate your online and local  presence, get more clients or customers, and create your perfect lifestyle join my “Insiders Only Club.” This is where we’ll walk you through step by step every aspect of attracting and converting clients.