4 Steps To Increase Sales and Profits Quickly & Easily?
Here’s a little secret most small business owners don’t know that could have a dramatic impact on sales, AND how clients compare you to your competitors.
First, we have to know how people buy
Most people shop by comparison. They look at your products or services, check out the features and benefits, then compare your prices with your competitors – RIGHT?
Here’s How To Stop Clients From Comparing You To Your Competitors, So You Can Charge Premium Prices, AND Increase Sales…
- Change The Names of Your Products & Services
- Package Your Products and Services Differently
- Market Your Products and Services Differently
- Give Your Clients a Unique Experience
Example…
Have you ever asked yourself… “How does Starbucks get away with charging $5.00 for a cup of coffee, while Duncan Donuts only charges $2.00?” Let’s take a closer look…
First, Starbucks has Cappuccinos, Frappuccinos, and Mocha’s. Duncan Donuts has coffee, although they’ve incorporated some new brews over the last few years.
Second, Starbucks has unique names for each coffee size. Short, Tall, Grande, and Venti. Duncan Donuts has the usual large, medium, and small.
Third, Starbucks markets their business as a premium coffee house with delicious exotic coffee beans from Guatemala de Flor, Honduras Premier, Jamaica Blue Mountain, Kenya Tana River, etc. Starbucks also offers homemade danishes, cookies, and cinnamon rolls. Duncan Donuts has donuts, bagels, and muffins.
Fourth, Starbucks has a unique atmosphere. The aroma of fine coffee, the soothing music, the couches, the chairs, and the free wi-fi. Duncan Donuts has regular tables, and basically, ZERO atmosphere.
Starbucks is able to charge a premium price because their customers can’t compare them to their competitors, AND they offer their customers a unique experience.
You see, when you get lumped in with your competitors because everyone in your niche uses the same language, the same marketing, the same offers, and the same solutions, everyone in that niche becomes a commodity. When this happens all your clients make a buying decision based on PRICE alone. And this my friends, is why so many small business owners lower prices to stay in business.
Leave me a comment below, and let me know what you think – thanks!
Glen Andrews
Tags: increase sales
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