Is There A Secret Sauce To Email Marketing?
There are 3 strategies to effective email marketing, and I’ll rank them in order of their effectiveness. One being the least effective.
1. You make the grueling effort to build your email list with quality prospects who have an interest in your product or service. The LEAST effective way to sell products and services through email is to shoot out meaningless coupons, or discount offers on a daily or weekly basis.
Unless you’re selling crack-cocaine to an addict this strategy just drives off prospects. I mean how many people want to be bombarded with banner ads in their personal email accounts regularly? I know-I know! Don’t get me wrong, there are those folks who want coupons, and special offers. I get it, I like the cute little girl scouts who ring your door bell, faces smiling asking for a cookie purchase. But I can assure you they wouldn’t be so cute if they came-a-calling weekly.
2. The second most effective way to do email marketing is to let your prospect or customer know BEFORE they opt-into your subscribers list that you’re offering coupons, or special offers on a MONTHLY basis. If they get on your email subscribers list expecting to be sold, your success rate will increase along with your retention rate.
Drum Roll Please…
3. The most effective way to boost sales through email marketing, AND keep clients is to weave in personal stories, and great information with a promotional offer at the end. If you can do this well, you can send out emails with promotions every other day.
Ya see, people don’t mind getting emails from someone they like. AND they don’t mind getting blasted with offers if it’s presented in a non-sales-e-way from someone they trust.
So if I’m selling a complete training course to small business owners who want a page one ranking on Google, Yahoo, and Bing. The best way to sell it WITHOUT the prospect feeling like I’m “pushing a sale,” is to tell a short story about a previous business owner who lost thousands of dollars to an seo company. Found my product, stopped losing money, and is now getting the traffic and results their business needed.
Oh, by the way, (here’s my pitch) if you want a guaranteed page one ranking on Google, Yahoo, and Bing I’m releasing a complete step by step video training course on how to SEO your website, and drive massive traffic to your site. (Sign up here to be notified of the release date.) See – No Hard Sell!
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Glen Andrews
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