This Simple 6 Step Marketing Idea Receives a 10% to 25% Response Rate
This marketing idea is so simple, yet overlooked by most small business owners. We all send out direct mail hoping it gets opened and acted upon, right? Heck, most of us are happy when we receive a 1% to 3% response rate from our direct mail. Well, I’m going to reveal how you can triple your response rate just by using some clever marketing psychology.
Let me quickly start out by saying that this strategy works for ANY business owner. I don’t care if you’re a Doctor, Dentist, Lawyer, Landscaper, or Beauty Salon Owner. However, if you’re like most people you’re probably a little skeptical. So here’s what you need to do in order to test this marketing idea for yourself.
First, pull a list of 50 names from your database of clients that you haven’t heard from, or seen, within the last 3 months.
Second, grab an 11×8.5 yellow lined legal pad and a pen with blue ink.
Third, using a handwritten font, or using your own personal handwriting, I want you to write a personal sounding letter, with an offer, so you can get a good percentage of these clients back into your business. If you do this right, the letter should sound like you wrote it to a close friend.
Fourth, make 50 copies, and then place the salutation at the top using the clients first name (Dear John or Dear Mary).
Fifth, the envelope must be in the same handwritten font so that it looks like personal mail that you would get from a friend. Make sure you use a live stamp.
Sixth, send out your test mailing and let me know your results. I’m sure you’ll immediately want to send out more. By the way, this little test shouldn’t cost you anymore than a measly $75.00
Here’s the psychology behind this marketing idea…
First, when your mail arrives at your clients house it doesn’t get discarded as junk mail . WHY? Because it looks like a letter from a friend, not the usual promotional looking mail that gets trashed immediately. How many small businesses do you know that are sending out envelope mail with personal handwriting?
Second, your client opens the letter to find a yellow lined personal looking letter in a handwritten font. The client automatically thinks to themselves that this letter doesn’t look like something that would be mass mailed. You have to admit – it’s just too dam personal looking, and besides, who writes mass mailings on yellow lined legal paper? The client should feel like you personally wrote this one letter just for them. That’s why this is a killer marketing idea!
Leave me a comment or question below, and tell me if you’ve used anything similar and your results.
Here’s to getting you more clients,
Glen Andrews
P. S. Here’s a look at an example…
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