Local Marketing

Posted In Marketing Help

Local Marketing Help

How any small local business can dominate their market using a carrier route map

This is probably one of the fastest ways to attract new clients, build name recognition, and SAVE marketing dollars.

Most small business owners have never heard of a carrier route map, or carrier route marketing. This will give you a huge advantage over your competitors. Check this out…

Local Marketing Made Easy

What is a Carrier Route Map?

  • A Carrier Route Map is a map the United States Post Office uses to number specific neighborhoods in a specific zip code. Each piece of mail has it’s own carrier route number associated with a specific zip code and address. Each carrier route is made up of 200 to 900 residential addresses, depending upon the town.

Why Should You Incorporate A Carrier Route Map Into Your Local Marketing Strategy?

  • A carrier route map is highly effective for ANY small business.
  • It’s hands down the MOST cost effective way to market your business locally.
  • You can get your message directly into your perfect prospects hands WITHOUT mass mailing.
  • You’ll get name recognition within your community quickly, WITHOUT spending tens of thousands of dollars.
  • You can easily personalize your marketing message with your prospects first name, giving you a better response rate and increased sales.
  • You can quickly and easily identify your BEST neighborhoods using a carrier route map, and become a BIG fish in a small pond. This will allow you to boost sales at anytime.
  • You can test small quantities to see if your promotions are effective BEFORE mailing to your entire list.
  • You’ll have a clear advantage over your competitors, giving you market dominance.

Here’s How To Use A Carrier Route Map in Your Local Marketing Strategy Step By Step…

  • Go to http://www.maponics.com where you can order a PDF map, or you can order a wall hanging map.
  • Take a look at where your BEST current clients live , and make a note of the neighborhoods on your map.
  • Who are your BEST clients? Are they upper, lower, or affluent homeowners?
  • Once you know “who” your best clients are, you’ll be able to choose the right neighborhoods where your perfect prospects live.
  • Choose 3 to 6 carrier route numbers once you know who your best clients are, and where they live.
  • Call a list broker and tell them you want the addresses of homeowners with their first and last names separated (Personalization) in an excel spreed sheet. Give the list broker the 3 to 6 carrier routes, then give them the town, state, and zip code where the carrier routes are located.
  • You can mail to these carrier routes several different ways. What you’re striving for here, is getting your marketing message in front of these prospects multiple times. This will build name recognition. Here’s how I did my local marketing using a carrier route map. Once I knew my best carrier routes, I chose the top 6 carrier routes. Then I mailed to two carrier routes every month, and then started over. In other words, I mailed to the same prospects 4 times a year. You have to test a few carrier routes to find your top picks.

That’s How You Can Easily Attract Loads of New Clients Using This Simple Local Marketing Strategy. Let me know what you think! Are you using this in your local marketing?

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